Brand Protection Consultancy
Brand protection has three key elements: Prevention, Detection and Reaction. Brand protection efforts around the world tend to start as what is called reactive efforts in the sense that they are usually implemented after the fact that the counterfeiting has started or grown to a size that is negatively effecting the brand reputation, consumer perception or the financials of the brand owner in a serious manner.
We strongly believe in implementing measures that help prevent and detect trademark infringement besides simply reacting to them. This is not only a less costly solution, but it also has a better ROI (Return on investment) in the long run. It also helps the brand be known both by consumers and infringers as a brand that is aware, alert and that takes affirmative action to protect its clients (the consumer) as well as itself.
“Do not forget, counterfeiters are not loyal to any brand!”
Esfor Trade conducts investigations and/or surveys to detect the availability of counterfeit versions of the client’s products. Our investigations start from the consumer (user) level, passes on to the retail (store) and wholesaler level and finally reaches the producers and/or exporters of the counterfeit products.
Evidence/ information obtained in each step is reviewed, evaluated and reported to be further developed in the next step.
Once the current situation (big picture) is established, we can then use these findings as a benchmark to determine the effectiveness of the measures as they are taken. This process will also help the client make decisions on when and where other measures should be taken.
We would like to be your brand’s solution partner to ensure that our efforts to prevent trademark infringement are further integrated with long-term impact.
Esfor will use a balanced combination of both traditional investigative techniques and state of the art technologies to analyze information and to produce and disseminate reports.
Esfor Trade also supports the client in developing methods to detect counterfeiting at its very early stages.